Basic SEO checklist

Here, you will find a few basic tweaks that will make your website SEO-ready. They may not bring immediate results, but you will need to consider these essentials before you proceed to the more advanced stuff in this list:

Set Up Google Analytics

By installing Google Analytics, you can track the number of visitors (whether from organic or referral sources), conversions, and other metrics. From these, you can get a better understanding of how your audience interacts with your website and find issues that need to be fixed.

Set Up Google Search Console

When it comes to monitoring your website’s searchability, the Google Search Console is your best friend! Use this platform to check how often your website comes up in Google’s search pages, identify content that links to your website, receive updates on SEO-related issues, among others.

Set Up Google Tag Manager

Through Google Tag Manager, you can easily set up different tags, even if you lack any programming knowledge, since it doesn’t require editing any code. With this tool, you can create tags that allow for better conversion tracking and website maintenance.

Keyword research checklist

Once you have all the basics in tow, it’s now time to turn towards building your keyword list. Here’s a checklist for finding the right keywords to rank for.

Identify your competitors and conduct a keyword gap analysis

Who are your closest competitors? How well do they fare in terms of their search engine ranking? More importantly, what keywords are they ranking for that aren’t present in your website? You can use a number of keyword research tools to find keywords you are missing out on.